Böhme & Töchter

Some brands don’t emerge from a single project — they evolve over many years. Since 2012, we’ve been working with the winery Böhme & Töchter to build and continuously develop its brand.

When we began working with the Böhme family, a decisive moment was approaching: a generational transition. The initiative came from the two daughters of winemaker Frank Böhme, who wanted to position the estate strategically for the future.

The task: to transform a regional family business into a contemporary and clearly positioned wine brand.

The first step in the repositioning was renaming the former »Gleinaer Weingut Böhme« to »Böhme & Töchter«.

The new name deliberately bridges tradition and future. It preserves the winery’s family heritage while making the generational shift visible. At the same time, it creates a distinctive and memorable brand that stands out within the competitive landscape of German wineries.

Based on the winery’s four quality tiers, we developed a consistently reduced packaging system for the wine bottles. Clear colours, precise typography and a strict design system ensure strong shelf recognition. Each quality tier is assigned its own colour, making the range legible at a glance.

Alongside the packaging, we further developed the winery’s entire visual identity.

Printed materials rely on generous white space, clear information hierarchies and a restrained visual language. Recurring colours structure the range and strengthen the brand’s recognisability across all touchpoints: wine cartons, carrier bags, glasses and coasters, stationery and flyers.

The identity also extends consistently into the physical environment:

• signage for buildings and vineyards

• wayfinding across the winery grounds

• vehicle livery

• trade fair and event appearances
  

The result is a coherent brand presence — from vineyard to wine bottle.

The brand was carefully refined to reflect these changes. An updated bottle design, more precise typography and a reduced colour system mirror the new structure of the portfolio. The distinctive character of the brand remains — while gaining clarity and maturity.

At the same time, a new website with an integrated wine shop was launched. A clear page structure, intuitive navigation and a lean layout ensure a contemporary digital presence across all devices.

Today, Böhme & Töchter is among the most visible wine brands in the Saale-Unstrut region. The consistent combination of brand strategy, reduced packaging design and clear communication has made the winery visible far beyond the region.

With its admission to the Verband Deutscher Prädikatsweingüter (VDP), the estate has reached another important milestone.